Organisations looking to unlock their full business potential must keep in sync
with the upcoming technology trends and must master a wide range of digital
technologies which are critical to connecting with customers and employees
We are in a period where digital technologies
are reshaping relationships between
customers and companies as well as
blurring the boundaries between industry
sectors. Organizations are having to reinvent not only
their operating models but in many cases their business
models as well, just to survive.
However, research suggests that digital disruption
and the need to prepare for it is still not receiving the
direct attention at the Board level. Companies are either
not acknowledging the risk of digital disruption, or have
not addressed it sufficiently. Digital disruption is not
just a buzzword – it is here to stay, and to bring around
the radical change in the way companies think and
operate.We see the trend of transitioning from traditional
methods of managing the business to getting real-time
analytics of every aspect of the business solidifying and
becoming a part of mainstream business.
The rise of mobile money
In India, there are over 1 crore mobile subscribers
who use some or the other form of mobile money and
payment application today – certainly critical mass.
Whether it be customer convenience and lower costper-
transaction for urban customers or the safety and
ease of transactions it offers to the unbanked and underbanked
rural population in India – mobile payments are
only bound to grow.
Mobile payments technology is offering many
small businesses and businessmen, as well as the
underprivileged in our society, the opportunity to
access basic financial services. We believe consumers
are looking for operator agnostic services – by creating
products for all customers who can now have a choice of
cashless dealings.
Public Wi-Fi is the traveler’s best companion
The growing popularity of public Wi-Fi services –
especially among millennials in India – is largely
because mobile devices have become the number
one information source for receiving and sharing
everything from current affairs to celebrity gossip, and
public spaces have become fundamental to this trend.
Visitors at shopping centers, railway stations, sports
stadiums and other public spaces consider Wi-Fi access
in the same way as air-conditioning or lighting; simply
a given, and airline passengers are no exception.
Travelers have their own ‘Magic Hour’ which they use
to check emails, access flight information, browse the
web and send messages prior to boarding their flight.
According to SITA’s global research, air passengers
are becoming increasingly reliant on social media
throughout their journey
Just over four in five passengers carry a smartphone
and 76% of them use airline apps, 43% say it’s made
a definite improvement to their travel
• Provision of airport Wi-Fi represents a top three
priority for passengers (after price comparison
services and real-time flight information)
• 45% would use their connected device to purchase
food and drinks or browse a virtual duty-free shop
while waiting to board
• By 2016, airport status notifications and flight
status updates will be provided on social media
by 75% of airports, while 70% will offer customer
relations.
Wearables makes IoT real for consumers
As predicted by Gartner, the Internet of Things (IoT)
will result in approximately 26 billion connected units
by the2020. The revenue generated with respect of IoT
products and services will cross $300 billion-mark which
provides a plethora of opportunities for organizations
across sectors. In order to lead this change, individuals
and enterprises will have to fasten their hold on to
the open standards for improving device monitoring
and management, big data information gathering and
analytics; and overall network communications.
Wearables are also growing in importance as
mobile commerce gathers greater acceptability among
consumers. Growing digitization, device automation,
innovations in security and payment gateway services as
well as growth in ecosystem partners will mean that new
frictionless cashless payment methods will come into
vogue – through the things we wear
Mobile and Cloud are joined at the hip
After growing at an exponential pace in 2015, cloud
computing has become an integral part of the enterprise
business strategy. Large global multinational firms are
now looking to cloud to not only offer better front-end
customer service but also to fully leverage advances in
back-end manufacturing. For CIOs to be sure they are
getting the cost efficiency and resource optimization the
cloud promises, requires them to deploy cloud analytics
solutions. In a connected device world where data
resides in the cloud, mobiles are ideally placed to track
the business outcomes most critical to them. Today,
businesses no longer debate whether cloud and mobile
analytics will work together – it’s about how can these
two key trends be merged to create a seamless unified
business management tool
Smart connectivity means green connectivity
Going green is the latest trend being followed the world
over. Products and devices which are connected also
will have the ability to sense, process, report, and take
corrective actions. Enterprises are currently involved
in the process in reducing their carbon footprints in
all verticals and introducing options such as green
data centers for their customers. Growth is inextricably
linked to the well-being of our ecosystem - employees,
business partners, local communities, and the
environment. Green telecom is not just environmentally
responsible but also sensible for business. This trend is
most likely to spread over other sectors such as smart
clothing, watches, phones, to smart buildings and smart
cities with environment-friendly elements attached
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