IDC says PC sales are expected to be down 10 percent this year, with the tough times continuing in 2016
The PC business can’t climb out of the
four-year hole it’s dug for itself, according to
researcher IDC. Shipments of new personal
computers dropped 10 percent in the fourth
quarter of 2015, which means shipments
declined 10.3 percent from 2014. The firm
now expects all OEMs (original equipment
manufacturers) to ship 276.7 million PCs this
year, compared to 308.2 million in 2014
This represents the largest one-year
contraction since the research firm began
tracking shipments in 1996, beating the 9.1
percent record decline of 2013. IDC blamed
the latest reduction in shipments on a variety
of factors, ranging from larger-than-expected
OEMs’ and sellers’ inventories to the ongoing
problem of getting systems off factory floors.
The macro reason, however, remained
the same as before: consumers have
not bought new PCs to replace their
increasingly-aging machines. They have
instead opted to spend their money on new
smartphones and, to a lesser extent, tablets
That doesn’t mean the PC is dead.
“Despite the substantial shift in spending
and usage models from PCs toward tablets
and phones in recent years, very few people
are giving up on their PC – they are just
making it last longer,” writes IDC analyst
Loren Loverde in a statement.
It’s thought that Microsoft’s free Windows
10 upgrade – available to the hundreds of
millions of PC owners worldwide now running
Windows 7 or 8.1 – hasn’t helped. “The free
upgrade... enables some users to postpone
an upgrade a little,” says Loverde, though,
not indefinitely, he contends.
IDC is sticking to its guns, and predicts
that at least some consumers would
eventually upgrade their PC hardware
because of Windows 10. “Some consumers
will use a free operating system upgrade
to delay a new PC purchase and test
the transition to Windows 10,” Loverde
explains. “However, the experience of
those customers may serve to highlight
what they are missing by stretching the
life of an older PC, and we expect they
will ultimately purchase a new device.”
Research firms such as IDC and its rival,
Gartner, have maintained that consumers
will refresh their home PCs at some point,
but their regular predictions of that have
worn thin. The buy-a-PC time frame has
been repeatedly pushed out to a later date.
The silver lining in PC shipments, if
there is one, exists because businesses
have not – and for the foreseeable future,
cannot – relinquish their workforce machines
in anywhere near the numbers, or even
percentages, of consumers. Businesses still
regularly upgrade their systems, albeit often
on a lengthier schedule than previously, as
they migrate to a new operating system.
“Once commercial adoption of Windows
10 accelerates, and in combination with
upgrades to steadily-aging consumer PCs,
we expect demand for new PCs to improve
for several years as
replacements will
also be boosted by
the end of support
for Window 7, just as
the end of support
for Windows XP
boosted shipments
in 2014,” Loverde
maintains. Microsoft has set Windows 7’s
retirement date as 14 January, 2020.
Other analysts have opined that
enterprises, having learned their lesson
from the scramble to dump Windows XP in
2013 to 2014, will be more likely to replace
Windows 7 with 10 before the due date
arrives. At the same time, Microsoft has
been promoting its new operating system
as ready for corporate adoption
IDC forecasts that shipments will stabilise
by the end of 2016, and grow through 2019.
Even that prediction, however, means that
the bottom of the trough won’t come until
next year, and the growth from that will be
so minor that 2019’s shipments will remain
below those of 2015’
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