Saturday, 26 March 2016

Microsoft placing ads on your PC Lock Screen now

Microsoft has started to show adverts on the Lock Screen in Windows 10 using its controversial ‘Spotlight’ feature.

Normally the Lock Screen displays landscape photos, which change every time you lock and unlock your PC. But some users have reported that these have been replaced by adverts for the computer game Rise of the Tomb Raider (see screenshot right).

Clicking the advert takes you to the Windows Store, where you can buy the game

It’s the latest attempt by Microsoft to make money by placing adverts within Windows 10. There are likely to be many more adverts to follow, as Microsoft aims to recoup some of the revenue it lost by making the operating system a free download.

However, you can make sure no adverts appear – only photos - by changing Microsoft’s default setting for the Lock Screen.

Click Start, Settings, Personalization, then select ‘Lock Screen’. Next, under Background, change ‘Windows spotlight’ to Picture or Slideshow, depending on how you want the photos to appear.

Disable personal info on the Lock Screen
By default the Spotlight feature also shows status alerts on the Lock Screen for some Windows 10 apps – including Calendar, Mail and Messages. These may contain personal info you’d rather keep hidden. To disable this, switch off the setting ‘Get fun facts, tips, tricks and more on your lock screen’

Next, look at the icons displayed beneath ‘Choose an app to show detailed status’ and ‘Choose apps to show quick status’. Click the icons and select None to turn each app off, or select the apps you want instead from the list.

Adverts first appeared in Windows 10 last September as ‘suggested’ apps in the Start menu. As with the Lock Screen ads, Microsoft tailors these to your tastes by tracking what you do on your PC, unless you turn off a particular setting.

Do this by clicking Start, Settings, Personalization, then Start and switch off ‘Occasionally show suggestions in Start’.

The Windows Store’s ‘Live’ tile also shows adverts in the Start menu. To prevent this, open the Windows Store app, click your account, choose Settings, then switch off ‘Show products on tile’.

Microsoft isn’t the first company to show adverts on lock screens. The cheapest version of Amazon’s Kindle Fire tablet also shows adverts. You have to pay more for a device without adverts

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