Google Now Launcher Make your phone Pure Android.

Most phone manufacturers place their own software ‘skins’ over each Android handset they release, often changing the OS experience (most notably the launcher) for the worse. Thankfully, Google Now Launcher is here to purify your Android phone. Possibly the most exciting app that Google has released in a while, Google Now Launcher brings a Nexus-style purity to your phone, providing it with a stock Android launcher. You can now enjoy an experience that’s previously only been available on the Nexus 5, so long as your device is running Android 4.x or above. The Google Now Launcher also makes Google’s personal assistant a core part of your phone. It’s a Google service that offers personalised information ‘cards’ that you can reach by swiping left on your home screen, in order to choose what you want to receive notifi cations about. It also provides always-on voice capability, which you can reach by saying “OK Google”, and then asking it a question.